You’ve become savvy at marketing your online business or franchise, and now you’re ready to diversify your revenue stream by selling your expertise to others as an internet marketing coach

You’ve become savvy at marketing your online business or franchise, and now you’re ready to diversify your revenue stream by selling your expertise to others as an Internet marketing coach. But what’s the best way to get started?

The most important part of any coach-student relationship is a sense of trust. When you set up your own coaching website, one of the first paragraphs should include information on how the reader can get in touch with you in person.

Invite your potential clients to give you a call to find out about your coaching services. Taking the time to listen to your client’s dreams and aspirations will make it much easier to close the deal when it’s time to sign a coaching contract, because your client will believe that you are dedicated to their goals as well. This will help you become a successful Internet coach.

But talk is cheap, after a while. You need to be able to analyze your client’s current Internet presence and give specific suggestions for upgrades to their marketing.

What kind of analysis should a marketing coach provide? Here are 4 specific aspects to include in a written analysis of your client’s current Internet marketing presence:

  1. What are the strengths of your client’s marketingwebsite? What is interesting and attractive about the website? What will bring customers in? What parts of the website are the most user friendly?
  2. What’s not good about your client’s website? Are there proofreading issues? Is the website visually appealing, is it bland, or is it too stimulating? These are initial areas for an Internet marketing coach to address.
  3. How usable is your client’s website? This is a crucial area for an Internet marketing coach because usability drives profitability. If your website is not user-friendly, people will not use it. People go on the Internet and shop to save time; if your website is so confusing that it wastes people’s time, they will move down to the next result on their search page.
  4. Where does your client’s website rank as far as search engines go? Search engine ranking analysis services are a vital task for any Internet marketing coach because you want your client’s website to come up as early as possible on search result pages. Your analysis should include each of your client’s inbound links for Google PageRank. Additionally, you will want to look at the keywords that people use when looking for products or services like your client’s—these keywords are one of the bedrocks of Internet marketing. Finally, you will want to analyze directory placement and make concrete suggestions.

Once you’ve conducted the initial analysis, you will want to move into the area of market analysis. Strong Internet marketing coaches provide detailed reports about other affiliate programs in the market and their current strengths. Other marketing reports tell your client how many competitors they have and how strong they are.

How much should you charge for all this coaching? Your competition is currently charging $750–$1500 for this initial service, and you can charge consulting rates to provide follow-up marketing assistance as well. If you are ready to enter the Internet marketing coaching field, get your website up and get started!

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