Now a lot of shopping centers has become a unique emerald landscape, a variety of styles, a variety of colors, various shapes, all kinds of dazzling decorations

Now a lot of shopping centers has become a unique emerald landscape, a variety of styles, a variety of colors, various shapes, all kinds of dazzling decorations. Each brand have launched multiple series and multiple models of products, but the difference is not too many products, or even similar products of assimilation trends are becoming evident: First, raw materials, convergence, similar-priced products in the selection of raw materials, basically the same; Second, the convergence of technology, most brands do not have their own factory, traditional methods of processing customer orders; 3 is designed to convergence, in general have adopted the way of imitation and plagiarism. Jade industry has more than half of the brand product design convergence, few brands can be especially prominent people left a deep impression, can provide a sense of the brand’s unique personality.

Why are some jade can sell for several million, while others can only sell a few dollars? Tracing the source, not just materials, manufacturing technology differences, also reflected in the gap between the brand, this is the era of winning a brand! The implementation of brand operations, take the road of brand development is the emerald business inevitable choice. Among the many brands but also very difficult to achieve a breakthrough, especially in the motley profusion of pirated Promise of the market environment. China Jade industry has been facing the brand to survive, then the jade how “walking” the market?

After a lot of market research, Lam Chui Xuan Fei carried out careful research and concluded. At present, the jade market development constraints reasons: First, intense competition in the market, and mutual strife, price competition; second is the design development level is not high, compared with the mature brand of diamonds and gold far behind; 3 is the brand influence is small, well-known is not high.

Creating famous brand, brand personality to resolve the issue and improve the brand value is the current Jade brand “to go” market fundamental way. Lam Chui Xuan Jade attaches great importance to innovative design, Lam Chui Xuan Jade All products are from Myitkyina in northern Myanmar, mining, product design and development of continuous innovation, and integrate into the Western classic design concepts, will the East and West, ancient jade culture of advanced the perfect integration of design concept, creating a unique fashion Xuan Lam Chui-design style, well received by consumers and fashion urban youth’s affection. Homogenization for the emerald industry, the phenomenon of the brand, industry status and development trend, as well as the pursuit of individual consumers, Lynn Xuan Fei Tsui most innovative development of brand personality jade products, Zhang Yang personality, a unique taste, to show themselves and reject similar, to create high-quality fine emerald advantage of the brand.

Currently Lynn Xuan Fei Tsui development ideas is to use personalized brand means, vigorously promote the brand, and comprehensively promote the work of investment process. Let franchisee understand the brand, choosing the right brand to join, but also shows the Lynn Chui Xuan great confidence in their own right. The face of increasingly fierce market competition, Lam Chui Xuan growing brand awareness and striving for famous brand, on the one hand and vigorously promote brand and advertising efforts to increase investment on the other hand, a national investment, the image to open stores in major cities, and strive to increase the pace of implementation of brand building to further improve the overall image.

Jade market from the current point of view, take the road of brand development is still very necessary. Only bigger and stronger the brand will only be in the same product, obtain an absolute advantage, to upgrade their social status. Brand winning, and only the brand in order to enable consumers to be convinced, recognition and confidence to buy. The final competition will be jade industry, adhering to the brand and channel competition. Companies within the industry should have a clear brand positioning, competitive strategy and long-term promotion and operation of the mechanism, if an enterprise lack of brand awareness and long-term strategic planning, will eventually lose their channels and consumers, the eventual loss of the market.

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