When alice was lost in wonderland she came to a fork in the road

When Alice was lost in Wonderland she came to a fork in the road. At the fork was a tree and in the tree the Cheshire Cat. Alice asked the cat, which way she should turn. The cat asked “Where do you want to go?” Alice responded: “I don’t know.” The cat responded “Then any path will get you there.”

The same is true with your business. If you don’t know where you want to take your business, any path will get you there. It is important you determine goals in your business. Are you going to be the #1 in your industry in 5 years? Are you trying to achieve $xx by year 3? What is it you want to achieve with your company?

  When formulating your goals keep the SMART rule handy. SMART is an acronym that stands for:

  S – Specific: Your goal needs to be specific. There shouldn’t be any gray area or question when you ask yourself if you achieved it or not.

  M – Measurable: Attach some numbers to your goal. This will make it possible to determine with objectivity whether you achieve your goal.

 A – Achievable: You goal should be realistic. If you are a one person company and you are shooting to have 3,000 employees in three months time, chances are you are setting yourself up for failure.

 R – Results Oriented: When you set your goal for the business, ask yourself the question “What are you really after?” If the answer to the question is the same as what you listed in your goal, you have set yourself a realistic goal. If your answer is different, chances are you simply listed an action item as a goal. Your goal should be different.

 T – Time Bound: Give your goal a time frame to be completed by or it will not happen. Write down the time when the goal needs to be achieved and don’t let it slide.

Apply the above SMART rule to all your goal setting activities (in business and in personal life), and you will take a major step towards achieving them!

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