Email marketing is a brilliant method of marketing your business if you get it right

Email Marketing is a brilliant method of marketing your business if you get it right. And not everyone agree’s with what is right and what is wrong! I have only just realised myself how important your Email Marketing campaigns can be. Over the last few weeks, I have been shown what I am doing wrong!!

Oh well, as Robert F Kennedy once said “Only those who dare to fail greatly can ever achieve greatly”. So now I am putting my mistakes right!

And I know you are waiting for the number 1 secret, so here it is!

The subject heading is the obvious choice isn’t it? But no! The reason someone opens your email is YOU! And what you stand for, your Brand! If you are building your social media or online presence properly, your name should start to ring bells to the people you are sending emails to. You see, if you have been seen all over social media, in pictures, videos, articles and comments, the person receiving your email will recognise your name and open that email because they already know you, they like and trust you.

One way to make your email stand out would be to use the header from your blog at the top of your emails so people recognise your ‘brand’. You could have your own signature from which will help to brand you. Try to make your emails personal to you; add a little bit of yourself into them.

Try to keep your emails light; don’t get to heavy. Use alot of paragraphs to keep it interesting. Look at your finished email. Would you read it? Because if it is boring, or it looks boring, the reader will click DELETE! And try to keep it reasonably brief.

I have had several emails recently where the writer has just used a short line of writing, making a small column down the left hand side of the page and I must admit these do seem easier to read! Try to use bold, italics and underline to make the important parts of your email stand out. People don’t read so much as ‘scan’ their emails nowadays. So if you don’t highlight them, they may not be noticed.

I did recently have a person object to my sending them emails. They had obviously opted-in for some training I offered, not realising that they would in fact be getting emails from me once they had opted-in. What I did was to put a message at the top of my emails, explaining that to be receiving these emails they must have entered their details on one of my websites. I informed them that if they did not want help in building their online business, they were welcome to unsubscribe at the bottom of the page.

This is a little scary, because you wonder if your whole list will opt-out, but fortunately I only lost a couple of people, and actually got a better click-through rate!! Probably because I was making it clear what the emails were about, and injecting a little bit of my personality into it. I was actually saying, if you don’t want my emails, fine, no problem, goodbye!!

Remember you are sending emails to communicate with your list. You must be giving value to your potential buyers before they will become customers. You need to offer help, advice, tips, free training and anything you have which will be valuable to them. Consider what they are searching for and try to help them in their quest, and you will become invaluable to them.

Remember, people only do business with people they know, like and trust!

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