What do you better than anyone else

What do you better than anyone else? Why does (will) your target customer group prefer your solution above other solutions?

No-one will support a me-too business that it not doing anything different. It is important to be able to convey this point of difference clearly and concisely. There should be no misunderstanding on this. 

Do you (or intend) to compete based on lower prices (not generally sustainable over the longer term), on the product/service you offer and its features or on being more closely aligned with a particular customer group? Why will your chosen strategy be adopted by your customers?

4.     Sustaining Competitive Advantage

How will you retain your position of preference?

Potential supporters want to be reassured that you can make it over the longer term, and not be taken over by a competitor or alternative solution entering the market. Can your new way of doing things be easily replicated? What IP protection do you have, and what barriers to entry or exit will you exploit?

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