Before you develop or send any message, you should first take the time to identify which goal or communication goals you want to accomplish with the message

Before you develop or send any message, you should first take the time to identify which goal or communication goals you want to accomplish with the message. Understanding the goal will help you identify what kind of information, and how much information, the message should include. While there are any number of ways in which a communication goals can affect message content, here are a few examples:

1. When you’re informing a receiver who’s part of your organization about the current status of a project, you can probably just list a few key points. However if you’re briefing a new consultant who’ll be helping out with the project, you’ll need to provide more background information.

2. When you’re requesting a receiver to do something new or something that’s complicated, you’ll need to be sure your message contains enough details about the steps the receiver should take, and contains all the information the receiver needs to complete your request.

3. When you’re trying to persuade a receiver about an issue, you need to be sure to provide ample rationale for your position. For example, while a statement like ” The president of the company says we have to change this approach ” does obligate employees to respond accordingly, such a simple statement may not be enough to help the employees really accept and support the change.

4.  If your communication goals are to build a relationship, analyze the type of relationship you’d like to build, and structure your message accordingly. For example, if your business has 200 clients, but only four of those clients provide 80 percent of your revenue, you should spend much more time which follow-up for those four clients, and regularly reinforce that you appreciate the significant business each client provides.

In this article, you learned how to identify the communication goals for your message.

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