Attraction marketing is marketing that is centered around setting yourself up as an important figure in your niche

Attraction marketing is marketing that is centered around setting yourself up as an important figure in your niche. Positioning yourself, through various online platforms, as one to be sought after and known. All major marketing companies use this approach to attract buying customers, raving fans and yes, even devoted disciples. Attraction marketing is the single most crucial part of marketing that must be in every MLM/network marketer’s repertoire. To have MLM/Network marketing success YOU MUST LEARN AND MASTER ATTRACTION MARKETING.

Most MLM/network marketers know and understand that to have long term MLM/network marketing success they must learn the principles of attraction marketing. But many marketers don’t want to put the time and effort into learning and mastering these principles.

97% of all network marketers fail and this is why people fail and quickly, because they market company replicated corporate websites and pray for a favorable outcome once the prospect makes it to the site.

This is a relationship business people! Understand that you will not personally meet everyone you sponsor but they will meet you; through all the information you put out there about yourself via emails, Facebook, Twitter, web sites, blogs, eBooks, press releases etc…and they will both like and admire you or they will push you aside and go looking for a different leader that meets their needs.

Because you niche is MLM/Network marketing you must create unique content related to that topic. Whatever you write about make sure that you solve some type of problem or give good advise in such a way as to make it seem like you are Wilson from Home Improvement.

Attraction marketing has 7 principles they include:

1. You and the Quality You Take to the Market – This is where personal growth comes into play; gain knowledge of the skills that are valuable to your niche (marketing, lead generation, copywriting, personal branding, leadership…etc) master them and share them. you get paid for helping people reach their goals, the more the better.

2. Lead Capture Page – A straightforward page or site that has a compelling offer, something of significance, in exchange for the prospect’s contact information (if you get the prospect’s phone number you’ve increased your chances of having a qualified lead). You can use free training, video or video series, eBooks, reports anything that will be beneficial to the prospect so that they will give you their information in exchange.

3. Autoresponder – This is an email service that follows up with your prospect in order to develop more rapport and offer more value to them on a continual basis. Every message needs to be little bits of you; what you represent and what you offer as a leader so that your prospect can get to know you better and you can automatically start to build your relationship.

4. Bio Page – This is where your prospects come to meet “you”. This is significant because the more people know about you in your niche the more they lower their guard and the more they will respect you and what you do. They will be more willing to give you their money. Put your story everywhere it is appropriate: Facebook, Myspace, blog, YouTube you get the point.

5. A Funded Proposal – Offer your prospect something that fits, meets, or solves a need or problem . Of course the information comes with a price but it’s relatively low-priced under $60 so that the prospect will not have remorse about spending too much. This is also a restricted risk free offer, which tends to alleviate stress as well. These offers sell very well and help you the marketer take home money even if the prospect only wants that piece of information and nothing else. At least you made that sale and what’s more if you delight the costumer they will be repeat customers.

6. Affiliate Marketing – Targeted offers to your list that involve products that you endorse, services, seminars, courses, coaching etc. This is your long term success strategy for once you have a satisfied buyer they will repeat.

7. Primary Business Opportunity – For MLM/Network marketers this is the foremost company that you promote. If you have done all the other principles right you will have no problem promoting this venture because your sales funnel is showing them down to this very point, to work with you directly. This is your big payday, when done correctly it is not uncommon that a skilled attraction marketer will make 5-10 (that’s generous) new rep into their primary business per day.

That’s it folks, that’s attraction marketing. Learn it! Breathe it, for the sooner you do, the sooner you will see you income grow on autopilot. If that is your desire then I suggest you get busy building You, Inc. because that’s where your cornerstone is: your business begins and ends with you.

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