You may be wondering why an internet marketing coach does what he does

You may be wondering why an Internet marketing coach does what he does. After all, the best mentors already have successful businesses themselves. Why would we want to take the time from our businesses to teach you?

Certainly online marketing is part of the business world, and that world is competitive. Right?

Yes, that’s partly true. But the fact is that the Internet makes such a huge market available that the rules of competition don’t matter as much anymore. In addition, we do the work we do because we receive so much from it, both personally and professionally.

Improving the Profession for All of Us

Internet marketing coaches know what all good mentors in any field of business have always known: the more we help others, the more our entire industry thrives.

Think about your career before you turned to an online business. Most of us have benefitted by coaches and mentors in our careers. Sometimes these relationships were formal ones. But just as often—perhaps more often—we learned from more experienced co-workers or others in our field who were generous with their time and expertise.

In any field you can name, there are seasoned professionals who are willing to help others. Some of us provide extensive training for a fee; others offer an informal word of advice now and then.

This eagerness to help others isn’t just about altruism, and it isn’t just about earning a paycheck or an extra paycheck through coaching.

We do this work because we help ourselves by helping others. Successful lawyers know that they improve all lawyers’ reputations by making sure that newbies don’t make mistakes, for example. The same is true of every profession. Every member of a profession benefits when that profession has a good public reputation.

This is doubly the case with Internet marketing. Marketing itself currently has a less-than-stellar reputation with people outside of our field. People who haven’t known any better have caused further damage to the reputation of Internet marketers by having their articles “Google slapped” for being SEO-stuffed pieces with no value in and of themselves.

Those of us who work with online marketers do so to avoid these kinds of mistakes and to improve the output of our entire profession.

The Learning Feedback Loop

Benefitting our entire profession is only one reason we help others. We also receive a lot in return.

For example, as a coach myself, I’ve learned that mentoring is a two-way street.

I learn from the people I work with even as they learn from me. The more professional minds I can gather together, the more all of us benefit from fresh perspectives and ideas.

The people I coach use my tips. I use the ones they think of. All of us benefit.

The Joy of Coaching

In addition, we coaches do the work we do because we love helping others be successful. We’ve known the joy of earning the first $1,000, $10,000, or even $100,000 in a month. We won’t experience these “firsts” again, but we can experience that “first-time” excitement every time we help someone else get there.

An Internet marketing coach receives much, much more than a paycheck for his or her time. In my case, I know that I’m helping my entire profession do better. I learn from others even as I teach them.

And I get to know the joy of helping my coaching clients succeed through our work together. Being a mentor or internet marketing coach doesn’t just help the client—it’s a great boon to us as well.

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