So, you’ve decided to become an internet marketing coach

So, you’ve decided to become an Internet marketing coach. You got tired of corporate America, or your kids needed you at home, or you got hit with the downsizing machine.  No matter what the reason, you’ve decided to teach others the basics of marketing on the World Wide Web.

How will you make money now? What Internet marketing pitfalls will you run into? How will you meet overhead, even if the overhead is just your spare room and a new laptop?

There are dozens and dozens of people who have set up websites calling themselves Internet marketing coaches. They’ve written ebooks, and they’ve made training videos. They offer weekly newsletters for potential clients to sign up for.

Their websites are polished. Their pictures look bright and happy. How can you compete with these Internet marketing coaches, and how will your business prosper?

One interesting truth about the move from offline to online sales is that people want to feel just as appreciated when shopping online as they do in stores. While people may log on to the Banana Republic website to shop so that they won’t have to fight the mall traffic, they don’t want the process to seem any less attentive to their needs.

This is where you can drive a wedge between yourself and other Internet marketing coaches. Many people who are amazing at web design and know all about marketing concepts can’t interact with other people very effectively. If you can get your clients on the phone and convince them that your coaching will meet their needs, you’ve already won the most important battle.

This is where you can create your niche. If your Internet marketing clients feel that they can trust you and that you have a sense of what the buying public is looking for, you will always make money in the coaching business.

How can you communicate this? Through interpersonal communication. Yes, it’s crucial that you have a professional website and that you have materials that are user-friendly and up-to-date. However, if you initiate your coaching relationships with a phone call instead of an online chat or e-mail, you will be remembered.

Once you’ve built your client base, it’s crucial to remain on top of current trends in Internet marketing. To be an effective coach, you need to be aware of the latest analyses of marketing behavior. You’ll need to know what the most effective percentage of white space is on a marketing website. You’ll need to know where the best spot on a page for a particular ad or image is. You’ll need to know when to use multimedia, when to use text, and when to use a simple photograph for the most effective marketing. You’ll need to know what music will make your client’s website linger in his customers’ memory.

If you’ve built up a relationship of goodwill with your client, though, you will have a level of trust that will survive weeks, or even a month or 2, of lower traffic, until your instincts and research pay off, and your Internet marketing coaching business will prosper as well.

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