The world’s luxury goods group, and world wine giant coincidentally “admiration” from china spirit brand, liquor industry, “international marriages” may be to create a luxury spirit, and create a precedent for luxury brands in china

The world’s luxury goods group, and world wine giant coincidentally “admiration” from China Spirit Brand, liquor industry, “international marriages” may be to create a luxury spirit, and create a precedent for luxury brands in China.

3 19 22 in Chengdu at the “82 th national rum” on more than 4,000 businesses competing exhibitors, more than 20 million people visit us traders. A major innovation this rum is opened Wine And the International Spirits Hall, this may be “formal recognition” of the wine in Chinese wine’s identity.

Wine in the last century, entered China 90 years, after ten years of development have occupied a certain market share. However, compared with the liquor industry, wine sales are still far from. Recently since the most spectacular wine event is wine and spirits giant combination of brand capital.

The world’s largest wine company, Diageo, based in London, shares in the four years after the Sichuan Quanxing Wine Company, two overweight, has a more outgoing transferees Cooperation Ying Sheng investment partners hand Quanxing 4% of the shares, holdings of 53%. Diageo is holding Quanxing Chinese famous liquor brand Shuijingfang’s largest shareholders, no doubt, Diageo acquired Shuijingfang is the reason even where holdings. “The first case of foreign acquisitions of Chinese Liquor”?? This Chinese liquor, “a high-profile marriage,” also led to numerous saliva.

Experienced Financial The global impact of the crisis, the development of wine began to turn east from west, looking for a new breakthrough, wine giants is “envy” in the high growth of Chinese liquor market. Observers pointed out that with economic development, China’s wine brands in the world will sooner or later take place. In this sense, foreign investment in Chinese liquor industry will become more and more frequent business events, to seize the Chinese liquor market, looking for more investment in space, including wine group must be included, and more international capital choice.

Almost every step, to enter the Chinese wine industry, Diageo also belong to the world’s largest luxury goods group LVMH’s Hennessy also the attention turned to China. Hennessy in 2007, its acquisition of Nan Chun Wen Jun wine, and painstaking efforts for two years, will Wenjun wine from scratch, “dressing up” as the “Wenjun wineries” in the Lord. Between just two years, Wenjun wines, wine industry, second-tier brands transformed into “luxury white wine”, worthy of the world’s No. 1 luxury group, “the door first.”

People can not help but think, for the wine industry with the nobility of whether Diageo will Shuijingfang into giants? Diageo is the world’s wine giant, to develop the said acquisition, owns a dozen well-known wine brands, such as one of the industry said, Shuijingfang brand in its ranks, is a “privilege.” Last year, the two sides have jointly launched the Hong Kong market, boutique vodka for “Shanghai white.” Shuijingfang or “or prosperity,” China’s liquor industry has a luxury brand.

In the global luxury goods east, the tide of the Chinese pilgrims, whether the birth of China’s own luxury brand? This is a question worth considering. As the history and culture of Chinese Liquor many genes are high hopes that the most likely one of the birth of the international brand industry. Liquor industry to create a transnational marriage may be just what the source of luxury wine brands. I wish you love, and freedom of transnational marriages “numerous reports of good news”, the luxury wine may be a new era is being ushered.

Liquor industry, transnational marriages

Shuijingfang the first time in 2010, held the provisional shareholders meeting, the participants unanimously by the shareholders of the company held by the transfer of Sichuan Quanxing Shuijingfang Wine Limited 55% stake. This “withdraw its role” will be “GSK” brand “moved” out of the listed company to Diageo shares Quanxing holdings around the policy restrictions. “Foreign Holdings of Chinese Listed Companies in the first case of wine,” just waiting for approval of the “East Wind.” Famous liquor limits on foreign investment policy to foreign giants take a tortuous route, it is hard to resist foreign penetration pace of China’s liquor industry.

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