Marketing through service – leadership and decision making during a recession y ou may ask the question what is the difference between leadership and decision making during today’s recession and yesterday

Marketing Through Service – Leadership And Decision Making During A Recession


You may ask the question what is the difference between leadership and decision making during today’s recession and yesterday?


Yesterday’s leader who made a wrong decision could get away with it. If your company had sales or service revenue (good cash flow) and a good credit rating, you could carry on business with less profit, or borrow your way out of the problem. Either way the company carried on doing business, but with less profit, less return to the shareholders and usually a lower stock price.


Let’s talk about the recession for a moment. First of all, there were a few companies and even fewer people that saw this coming and adjusted their business plan or personal portfolio accordingly. The rest of the companies and others unfortunately had a rude awakening. As they say, it is too late to close the barn door once the horse has left for greener pastures! As we all know now (politely put, when the rubber hit the road) everyone, has faced or is facing the “Credit Crunch”. The blame game will go on for some time, but that does not help us now, we need the way out plan to take over!

Poor decisions happen in good and bad times, no business is ever immune. However this is where responsible leadership comes in. A good leader, one with excellent communication and people skills will, thoroughly analyze the problem with the help of his/her key team members. The team will figure out what went wrong and come up with the necessary solutions. The team will put in measures to prevent a repeat performance of the problem in the future.

As the credit crunch loosens and the world wide business community starts to settle down again (this will take a year or two in my opinion) the businesses that have survived will be much stronger in every way. The real beneficiary will be the shareholders. Many executives who haven’t already, will loose their jobs due to the poor decisions they have made. But as businesses restructure and re-brand, new leadership will rise. These new leaders will look back on history and that will give them a clear picture on how new business will survive and flourish in today’s and tomorrow’s economy.

You do not have to look far for the answers, as it all revolves around “The Customer” and how we treat them! As I have said many times before, without customers, we have absolutely nothing!


© Copyright Peter E. Smith

If you haven’t already, now is the perfect time to pick up a copy of my best selling e-book “Marketing through Service a Common Sense Approach”. You will find not only answers to the above questions but many useful chapters on marketing, sales, service, branding, networking and more. You and your decision makers will want to use this e-book as a “Business Reference”.

To Order Your Marketing Through Service e-book Go To and click the Buy Now Button

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