More than 12 million people in the united states are involved in direct selling every day

More than 12 million people in the United States are involved in direct selling every day. And, almost 74 percent of these people are women. So it should be no surprise that there are organizations specifically dedicated to, created by, and operated for women involved in the business of direct selling. One of these organizations is a Direct Selling Women’s Alliance (DSWA).

Providing a Global Connection

The DSWA aims to connect and unite sellers sharing a common goal for achieving personal and financial success, that just happen to be women. The DSWA provides a source for the latest direct selling information, support, resources, and networking through a membership-based organization. Women throughout the world have the opportunity to call upon the experiences of other women that will help them successfully conduct a direct selling business.

Presently, this association serves more than 59 million direct selling professionals throughout the world. These numbers are associated with thousands of different direct selling companies that enjoy combined annual revenue of more than $109 billion. According to the organization’s mission statement, DSWA is dedicated toward supporting individual direct sellers in their efforts toward building home based businesses.

Lots of Membership Benefits

DSWA states that it recognizes a growing desire for people to find a home-based business that is flexible, offering a great degree of independence, as well as providing a sound and growing financial basis. One of the benefits from membership in the organization is receiving the group’s best-selling book, Build it Big: 101 Insider Secrets from Top Direct Selling Experts.

The book, the organization claims, offers a one-stop source for practical advice, insights, and the development of their direct selling skills that will advance its reader toward greater financial results. Additionally, the organization offers weekly tele-classes covering a variety of different topics all designed to increase members’ ability to achieve greater financial success.


The organization claims that although many direct selling companies offer initial training programs, these are usually limited to the basics. Typically, company based training programs offer training on topics like product features, simple recruitment techniques, basic sales strategy and how to fill out the order form. The organization offers a warehouse of informational articles and videos that can easily be accessed by members.

Furthermore, unlike many membership-based organizations that provide a static website where information and news is presented, the DSWA site acts as a portal directing members to specific places to find information that meets their personal needs – needs that are constantly evolving and changing that are reflected in the site being constantly updated.

Women Sell

The organization recognizes there is a need to provide information and services to professional direct sellers worldwide. It just happens that 85 percent of these are women. Therefore, greater need for providing services and information does focus upon women. However, the organization states on its website that it does encourage men to join DSWA so that they can benefit and understand how to support women in their selling organizations who are either colleagues or people they might manage.

For more information about the organization, visit the DSWA online.

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