As competitive as world wide web-based advertising has become, everyone is looking for the newest internet marketing coaching secrets

As competitive as World Wide Web-based advertising has become, everyone is looking for the newest Internet marketing coaching secrets. Every month brings new technology and new ideas to marketing. Here are some recent research results and innovations that will help you in your marketing coaching career.

Looking to improve your pages per visit and average time per marketing site? It’s true that you can spend a lot of money putting up AJAX and Flash scripts. However, another approach that has some scientific traction to it: eye-tracking technology. For Internet marketing coaches, here are 11 principles that have come out of eye-tracking research:

  1. People look at headlines before they look at pictures.
  2. People will look at the left side of a list of headlines first.
  3. You have 1 second to get someone to read your headline.
  4. Shorter paragraphs = more readers.
  5. Most people read the first paragraph. Then they stop reading.
  6. Ads get the most viewing on the top or left side.
  7. People don’t read graphic ads as much as they do text.
  8. If it’s an unfamiliar idea, it’s better to use multimedia.
  9. People will actually read more closely if the text is smaller.
  10. People only look at the first 2 or 3 words of a headline.
  11. Put your navigation cues at the top of each page.

If you emphasize these principles with your clients, their Internet marketing results will improve dramatically.

It’s all about SEO in marketing, right? If the keywords are in the right place, the traffic will just flow right in. Right?

Well, maybe, maybe not. Obviously, it’s a given in Internet marketing that keywords drive the dollars. However, there are other elements to web design that will separate your client’s SEO-rich marketing website from his SEO-savvy competitors, and here are 6 tips to pass along as you work together.

  1. Research, research, research. What’s the competition doing in their internet marketing? What’s wrong with it?
  2. There can be too much interaction. Scripts are nice, but they can get to be too much.
  3. Leave some white space. Your client doesn’t want potential customers to exit her website because it is blinding them.
  4. Organize pictures, ads, and text. Without organization, your client’s site will just look chaotic.
  5. Don’t forget the content! Snazzy, professional design cannot mask flaws in what your client is selling.
  6. Test it on people before you put it up. See what other people like about it, and what they find annoying.

Every day brings innovations to the field of Internet marketing coaching. Passing along these secrets to your clients and staying abreast of new ones will make you a sought-after marketing coach.

Remember one thing, though. There are many people who get into Internet marketing thinking that they will strike it rich quickly because of all of the ads that promise a whole lot of money for not very much time or effort. One principle that should be the basis of your Internet marketing coaching is that consistency and integrity bring rewards over time. There are too many scams out there—don’t let your client become one of them.

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