Archive for June, 2011

When it comes to leadership roles does gender play an influence

When it comes to leadership roles does gender play an influence? Is there a difference between women leaders and men who have been appointed leadership positions? If so, what are the unique qualities of female leadership that the most effective women leaders possess, and are they unique only to women? What role if any can gender play in a world that is predominately influenced by men?

In 2008, a two-year study conducted by a California based management consulting firm identified many characteristics that separate women leaders from men when it comes to qualities of leadership ability and influence in prominent roles.

Women leaders are more assertive and persuasive, have a stronger need to get things done and are more willing to take risks than male leaders. Women leaders were also found to be more empathetic, rational and flexible, as well as stronger communicators in interpersonal skills than their male counterparts, enabling them to read situations accurately and take information in from all sides without prejudice and outside influence.

These women leaders are able to bring others around to their point of view because they genuinely understand and care about where others are coming from so that the people they are leading feel more understood, supported, valued and ever so appreciated. They tend to be more sympathetic to ones needs and view all angles before concluding to ones opinion and personal gain.

The study findings are summarized into four statements about women’s leadership qualities:

Women leaders seem to be persuasive than their male counterparts. 

When feeling the pressure of rejection, women leaders learn from adversity and carry on with a “We will accomplish our task on hand attitude”.

Women leaders demonstrate an inclusive, team-building leadership style of problem solving, methodical approach and decision making. 

Women leaders are more likely to ignore rules and take risks. They are more likely to possess the out of the box thinking.

This evidence that the leadership style of women is not simply unique but possibly at odds with what men practice; it begs the question: Do these qualities have value in the marketplace? Is this type of leadership welcomed by society and by the public and private sector in today’s ever so competitive business world?

Dr. Sran CEO of the Engineered Income Group says attitudes toward leadership influence is changing, and what women offer is essential in today’s ever changing, pressure filled business world. Dr. Sran further states that the changing of the “Guard” is slowly but surely being accepted by society.

A one sided debate will not accomplish much states Dr. Sran; we live in a world filled with personal theories and opinions that many times comes without logical reasoning.

Domination and just pure charisma as a leadership style is becoming less and less popular. There is a new growing appreciation of those traits that women use to keep families together and to organize volunteers to unite and make change in the shared life of families and communities alike. These newly admired and appreciated leadership qualities of shared, equal leadership; nurturance and doing justice for others. We need to make a difference in the world states Dr. Sran. A feminine way of leading includes helping the world to understand and be principled about values that really matter in a world filled of quick decisions without proper thought and rationalization. 

Just as one’s opinion on the article above will differ, whether you’re a man or woman.

Generating leads and new business is never an easy thing to do

Generating leads and new business is never an easy thing to do. But in today’s tough economy, it can be harder than ever. Fearful about the future, prospects are clutching to their time just as much as they are their budgets. Nobody wants to make a bad decision, and so the cold calls aren’t connecting. Rather than turn to you for help, clients are logging onto the Internet in search of lower prices – even after you’ve already done a fabulous job for them.

Even with this backdrop of uncertainty, however, there are ways you can keep bringing in new customers and orders. All it requires is that you tailor your approach. Follow these simple steps to make this one of your best years ever:


Casual dress in the workplace is disappearing, slowly but surely. For me, this change can’t come soon enough. In fact, eight years ago I predicted we would head back to something I call “dressed relax” – a step between formal business and casual dress clothing. Why? Because casual dress sprung up from the technology sector, and at a time when people with those skills were new and in hot demand. Corporations quivered like Jell-O as they scrambled to hire young people to help them with their growing technology needs. Many of these new employees weren’t keen on suits and ties, and they brought a casual workplace culture with them. Besides, if all those new Internet billionaires could do it in jeans, why shouldn’t the rest of us?

These days, technology is taking some hard hits. Firms that were cutting edge 10 years ago are cutting employees now, and dot coms are becoming mere dots on the horizon. A side effect of this shift, however, is that control is moving back to where it belongs – the people. Companies are starting to see that their value comes from what their directors, managers, employees have to offer; technology is just an enhancement to that.

And with that shift in thinking, we’re starting to reconsider what we wear to the office. Dressing up, which seemed to be going out of style just a decade ago, is back in vogue. This is especially true for salespeople, who can use sharp clothes to show their professionalism and make a client feel special. Putting on a good suit, or at least skipping the khakis for something sharp and pressed, is a fantastic way to suggest to clients that you’re successful, and at the same time raise their trust in you.

Do you have to come to work every day in an Italian three-piece? Probably not. But if you want to stand out above your competitors, and keep finding new business when things are tight, then dress for success.


In all my years of working with salespeople in various fields, I have yet to find a single one who consistently asks what I consider to be the all-important question. This one question can make your client feel that you truly care about them. What’s more, it can stop them from thinking of you as an intrusion in their life, and open them up to follow-up calls and cross-selling opportunities.

Here is that all important question: “Because I want to respect your time and make sure that I’m giving you the best possible service, how would you like me to contact you? Do you prefer e-mail, letter, or telephone?” Once you have the answer, follow that up with, “is there a time that is best to reach you?”

Your prospects are just as busy as you are. They hate being interrupted when they’re in the middle of a staff meeting, or at home trying to spend time with their families. Chances are, they would gladly welcome the occasional call or e-mail from you to talk about how their needs have changed, if only you’d reach them at a time and method that’s convenient for them.

This is more important than you might think. Once you establish a time and method that’s convenient for your clients, they won’t just be open to hearing from you – they’ll expect it. At the same time, by showing them that she won’t be intrusive with your commute stations, you don’t just open the door for more business with them, but with their contacts as well.

Don’t miss out on the power of this point. Getting referrals is the cornerstone of any successful sales effort in any economy. But a client’s biggest fear is that you’re going to harass their family, friends, or colleagues, and that it’s going to reflect poorly on them. By getting into the habit of working with your customers on their own terms, you make it much more comfortable for them to pass your name on to others, or vice versa.


Of course, the best situation you can be in, as a salesperson, is one where you don’t have to track down clients at all, because they’re coming to you. Instead of cold calling, or forcing yourself through dozens of follow up attempts, you get your phone to ring off the hook. The easiest way to make that happen is to become a resource for the men and women you do business with.

No matter what it is you sell, there are other products and services that naturally go along with it, including a few that you can’t provide. Recognizing that – and finding unexpected answers for your clients – is the key to making it work. For instance, if you sold furniture, it might be wise to get to know some other professionals who deal in carpet or appliances. Or, if your company deals in software, it makes sense to be able to refer your clients to someone who can help them with their computer hardware needs.

The point isn’t in any specific product or recommendation, it’s in seeing the bigger picture. By becoming a resource, being able to refer your customers to other reliable professionals who can help them solve their problems, you give them a reason to call you. And the more frequently they call you, the more business you’re going to see. At the same time, following this strategy is likely to bring you referrals from other professionals, too. If you were consistently getting new work from one of your contacts, wouldn’t you want to send some of your clients their way?


You should never leave someone wondering why they should decide to do business with you – especially when times are tough, and buyers are just as likely to save their money as they are to buy. For that reason, it’s a good idea to give your prospects five or ten benefits they get from working with you, in terms that are relevant to them.

Because this is so critical to your success, I suggest you put them in writing. What you want to create, in one print or fax-ready page, is a snapshot of the most compelling reasons people have to buy from you. In my book, Outcome Thinking: Getting Results Without the Boxing Gloves, I devoted an entire section to creating benefit sheets, which allow firms and salespeople to tackle this challenge. For the moment, though, let me just say that they should be brief and concrete. In other words, they should be written in language that a client could use when telling others why they choose to do business with you and your company.

Examples of items on your benefit sheet could be service and responsiveness, or your experience and reputation. Quality and innovation are also good candidates. What you’re looking for, however, isn’t any single buzzword; it’s the things your customers count on when they place an order for you.

For Example, if you were an insurance agent, your benefit sheet might contain some of the following:

Quick claim response time: The worst thing that can happen to you is when you run in to barriers trying to get a claim taken care of. We realize that and have gone out of our way to make it easy on you. Our agents are qualified to immediately respond to all claims under $2000. Our response time for claims over $2000 is 2 days. You will never have to sit around and wait with us.

Experience and knowledge: As your situation changes, you need someone with the knowledge and experience to keep you abreast of what to do next. As an agent I have over 10 years experience in this business. I have worked hard to establish relationships with the claims departments and the home office so I can make sure I can meet all your needs.

Finding business in a tough economy is a matter of standing out in the crowd. The simplest way to do that is by impressing your prospects and clients with your service and attention. To distinguish yourself from the competition, keep these guidelines in mind:

a. Dress up, not down to impress your customers b. Communicate with your clients in a way and time that is convenient for them c. Become a resource for the people you do business with d. Create a benefit sheet that turns objections into reasons to work with you

Once you do, you’ll be head and shoulders above the rest, no matter what the economy is doing.

Since communication occurs in society, so we can see that from the perspective of society to guide social interaction or communication is the process of maintaining constant

Since communication occurs in society, so we can see that from the perspective of society to guide social interaction or communication is the process of maintaining constant. Since the early development of communication society is linked to.

Definitions of communication-

According to Dennis Makvel Sncharvetta famous, “from person to person is a meaningful exchange of messages. Dr. vote in dead, “Communication is a combination of social tools.”
Ligans’s words, “is a continuous process. This process goes on continuously Antkri Z or by sharing experiences and it is.”

In view of Politics found Lukiv thinker, “communication is the analysis of social processes.”
Could say about this type of communication is central in this society where communication is the process occur. Communication process can not be tied into a net. Then it is the goal of communication – informative, inspirational, educational and Recreational.

The media refers: – Communication via message meant to be used in the flow medium. The main reason behind the development of media of human nature to be curious. In the present media and in society is closely linked and closeness. By the public interest and interests are clear. Information is provided by the universalisation of the media. Communication are developed through technical development and the communication has now become a global Fenomeno.

English for communication “media” comes from, whose purpose is to add two points. Communication links, between the Communicator and listener. Losvel Herald, according to the main functions of information collection and dissemination through communication, information analysis, communication and social values and knowledge is to entertain people.
The impact of media in society has been since time immemorial. Traditional and modern media are linked with social development process. Communication medium is scattered audience or target group. The message of nature are volatile.Then the communication process communication is execution.

Nature of media: – In India since ancient times is the existence of media. It’s another thing that separated them as – was different. Poetry is linked to communication theory Prpanra in India. And are linked by communication theory Sadharikrn Sthayibav. Communication mainly depends on the nature of the message. As the nature of the media is concerned that communication with the user – is related to the society. Since we also find that the processes of communication within society are Ubarte. Century media of India’s outgoing nature and character of changes in the character but the press mainly three four qualitative change appears.

First: in the first half-century character originally was Misnwadi, was the reason freedom movement and freedom from colonial rule. The character building Tilak, Gandhi, ML Chaturvedi, Vishnu Pradkr, Madhav Rao Sapre was contributed by such person.

Fourth: The last two decades was the modernization of the press, regional press emerge as a `power` and the letter – from magazines to extinction sensitivity and vision.
The temporary nature of media today is extra. Besides other reasons, although its own legitimate media purpose even wilder way sensational news and information are serving.

There are several ways to produce customers, some paid, some free

There are several  ways to produce  customers, some paid, some free. Needless to say, I favor using free methods although some people might have a different taste.

I deliberately love the feeling of seeing a salary coming in and knowing that 99.99% of the total amount of that compensation is pure profit.

So maybe I do not get 10,000 visits per day to my website, but each on I get is 100% free so I probably make more money than many PPC users who at the end of the day have to give up a big chunk of their cash flow to Google AdWords.

But let us focus on the main issue I want to discuss in this article: what is the best way to build and  develope a stream of customers… for no cost.

I know that you have probably heard about different theories and strategies designed to achieve free transactions, from social bookmarking to blog commenting etc, however, although numerous of the usually recognized no cost methods do offer a certain level of effectiveness, there is only one that can truly become both a huge short term and a long term source of customers.

This often underestimated method is no other than article selling, and I would say it is not only underestimated it is also underused because bountiful people discard it because they tend to think that developing customers,  through article selling is too hard, and they fail to realize a couple of important details:

1.- Article advertising provides you with the highest quality transactions,  money can buy, only you are getting it for free.

Indeed, think for a minute the level of conversions you can reach from a visitor driven to your site from an article. This is a person who already spent a few minutes reading your article and then he or she clicked through, meaning that up to some point he or she greatly agrees with you.

This level of predisposition can hardly be achieved through a two line ad, where the visitors often clicks through just out of curiosity and each time they do your bank account is getting hammered.

What this means is that you need a lot less article traffic than you need other sort of communications in order to get the same number of conversions.

2.- Article marketing provides you with quality one way links to your site, which is the foundation of a higher rank in the search engines and ultimately a great source of free targeted traffic.

3.- All these effects are permanent, so the more you do, the more you will get both instantly and over time.

Now, certainly if you were to pursue the benefits of article marketing by writing 20 articles a day with the goal of building a stream of transactions and 700 on way links within the year, I would certainly agree… this is too much work.

But, if you do the same by writing just one article per day, but submitting that article to 200 directories, then you would be creating around 7,000 independent sources of traffic to your site plus an equal number of one way links that would in turn help you suck a great deal of natural traffic from the search engines. Then you can really sit back and enjoy a real avalanche of transactions with just a little work.

In order to do this however, you cannot go submitting your articles to each directory on by one, because you will be 1 month older by the time you are finished submitting just one article.

Rather you should use an article submission software that can do this mechanical and painstaking job for you in one click, and save a ton of time and profit while you get the best of both worlds: massive immediate communications and one way links to your site.

Recent Posts