Archive for January, 2011

Entering in 2008 has intensified competition in the domestic furniture market

    80, will subvert the furniture industry
    1, 2009 furniture industry is the winter period
Entering in 2008 has intensified competition in the domestic furniture market. 2008 year, which has led to a large number of furniture manufacturing and sales companies unable to pay wages, intermittent shutdown or bankruptcy, including some larger, more well-known brand inward-looking enterprise. However, this is just the beginning, in 2009 the domestic furniture market demand is the lowest valley, the most competitive year, more companies will be inevitable eliminated. , The market will pick up.
    Second, get through the cold of winter does not mean that we can enjoy the warmth of spring, as the emerging consumer groups will have to overturn the traditional definition of consumer products. The development of the domestic furniture consumer market to return to 2007 levels before the cycle is normally low compared with the faster access to more than double. I estimate that by the end of 2009 the domestic market began to pick up in 2010 began to fall into the next golden age of development of the industry. However, that can support a golden period of development to the next company will be able to become a winner on it?
    The answer is no. Perhaps, but suffered more and more, after the ravages of time than others to fall a bit too late Bale. Among these the most important and common reason is because the major domestic furniture from the 70s consumer groups of consumers born before the transition to the new students born after 80 years of consumer groups. New consumer groups and traditional consumer groups on the rise in the consumer concept of the nature of change.
    This change completely rewriting the content of consumer products – that is, the value of a product’s physical features as the main body, the general aesthetic value of the secondary to the physical function of the value of a product based on individualized aesthetic value of the main changes in appearance.
    This emerging consumer values, makes the traditional, physical properties of the product design and production as a core business value of the enterprise are increasingly outdated. Because the concept of the new point of view of goods, such enterprises were no longer available in the market a complete product, but rather the lack of aesthetic value of the personalized product.
    In fact, leading to the furniture industry into the current predicament of the most important reason in addition to rising production costs, the international financial turmoil and the real estate and other macro-economic environment at this stage, as well as the U-turn lead to export enterprises further intensified competition in the industry and excess, another is a fundamental reason is that the furniture industry, lack of innovation in product design patterns, resulting in the appearance image of a single product and a high degree of similarity can not be personalized to meet the emerging aesthetic of consumers demanding.

    Third, the old and new values of consumption, the essential difference between – VS instrumental purpose.
    Once, in large and display strong consumer market early stages of development, cheap and has the overall better-grade, high-priced, high-brand recognition implicit in the superior sense of identity more hit with consumers. Whether it is automobiles, household appliances, clothing, shoes, socks, or drink was like that.
    However, in recent years, such a rule in many industries produced significant changes, and even going to be completely subversive – personalized product design has become the process of consumer spending to meet the spiritual needs of the most intuitive and important the spirit of the carrier .
    Now, in mobile phones, cars, housing, personal items, furniture, daily necessities and other consumer markets, personalized designs are the product’s market performance has become the most decisive factor. We need only look at the car on the road or car park, even if only three years ago, the mainstream style, and now it is much cheaper than the new models than many have also become out of date – lost to the owner to gain face value. This means that the product has been built on a symbol of social and performance upstart mentality and decadent aristocracy complex aesthetic concept of universal consumption of the product designs have changed with the current socio-economic, cultural, and speed the rapid development of Xiu.
    This change in the 70 years before the birth of consumer spending power occupy the mainstream of the times it is difficult to emerge. This is the new generation of post-80 brought the power consumption, global emerging consumption typical of the era.
    In addition to this change because people’s living standards improve, more importantly, by the western developed countries, consumer attitudes, business values, and self-entered the information era, the world’s next generation of consumers of traditional cultural values, lack of inheritance and psychological exclusion a combination of factors such as the impact of the reason.
    Although more and more emphasis on the traditional consumer groups to meet the spiritual needs of consumption. However, compared with the new consumer groups, and they will become more secular.
    For the traditional consumer groups, the consumption of home decoration and furniture in addition to practical functions, the psychological demand is very simple and uniform, but the “face to the guests the exhibition project” and “standing one’s own heart of hearts Root thick pillars to prop up their fragile minds “work. Also, always want to once and for all – long-term impact, although this illusion will soon be shattered.
However, the new consumer group is different, their consumption needs of more and more reflect the aesthetic of self-worth in order to meet the characteristics of identity, so they demand for the product has a very diverse aesthetic characteristics. More often, it does not require the value realization in the public’s face, eyes, or compliment the rhetoric confirmed.
    For the 80 post-consumer, sales of furniture currently on the market has undoubtedly become the pursuit of fashion in the home during the biggest obstacle. If we have any doubt, then take a look at other household product design industry, the status of good, in particular, is the same as a large area, the background of products, such as tile, wallpaper, curtains and so on. If your house even if it is renovated three years ago, and now and then to decorative materials store you see, you will find your house with decorative materials, is now simply have old fashioned compared to the Buxing Le.

     4, personalized look and feel creative design for furniture industry, the importance of the development – shorter cycles of consumption and expand the scale of consumption.
     In fact, all consumer products industry to a stage of relatively saturated flocked to reduce product consumption cycle approach to expand the consumer market demands. Early shorten the product consumption cycle is usually rely mainly on new technologies and features, while the latter is necessarily more personalized products depends on the aesthetic value of innovation. This is the inexorable law of development of human needs, is unstoppable.
    Through personal consumption, shorten the product design cycle approach is mainly manifested in relatively mature industries or high technology industries rely on relatively small, such as clothing, tableware, household commodities, handicrafts, home decoration, food, toys and other industries. Even with high-tech industries, a high degree of saturation in the market because the product will be a state of personalized design and greatly shorten the product consumption cycle. In recent years, consumers change the frequency of mobile phones is very high, among which there are few consumers are really useful new features in order not to plan the replacement of fresh style and it? Now even the cell phone decoration has become a small industry.
    If we say that the value of product features based on market demand is a natural demand, then the individual aesthetic based on product demand is clearly the characteristics of creative needs.
    Demand in the natural state, the current market size depends primarily on the actual needs of today’s consumers, consumer prices, the market supply – these three factors. Clearly, in these three elements, the first element for the commercial power is uncontrollable, while the second element of the traditional industries in the short to medium term is not much has changed. As for the third element, nor are individual enterprises can be easily changed or controlled. Therefore, the demand in the natural state, traditional industries, the market size of commercial power control is minimal in an extremely passive position.
    However, in the consumer products personalized aesthetic era of the passive position of commercial power has been fundamentally improved. This is because:
     1, in the consumer demand for the product function under natural conditions, the product features and consumer demand should be and is relatively stable, increasing or changing the product features are often meant for businesses to face considerable difficulties and enormous The economic costs.
     2, the products, the value of aesthetic value of the composition of the increasing proportion of the consumer whether to replace the new product is no longer depends solely on whether the loss of use value of existing products or new products to replace the old product is more cost-effective in the economic level of the. Because, for the new generation of consumers, personalized with the aesthetic value of equal importance and value in use, or even greater than that (such as household commodities, clothing has long been the case).
     Personalized designs for expanding the size of the current furniture market consumption effect is bound to be obvious, but also for the survival of furniture industry is also of decisive significance. Because the furniture the appearance of the aesthetic value of individual product value will become an important component of the composition, the lack of it, the product is incomplete, and who would have to buy a crippled product home?

     5 Conclusion
     To sum up, the new changes in the old concept of consumer spending as well as the inexorable law of the times and market development point of view, reflect the needs of individual consumers to the aesthetic value of furniture products to become an irreversible core element of competitiveness of their products. Enterprises are to the next round of economic recovery in large-scale development of products to create a comparative advantage, and thus rapid development, it must as soon as possible to change the traditional product development, design patterns, to explore an individual can meet the emerging needs of consumers the new model.
     Contemporary fashion design industry is based on the performance of individual consumers to the most representative of beauty and fashion trends of the industry, so we may put this performance aesthetic needs of individual customers to develop innovative furniture design pattern known as the “fashion-oriented model of development and design of furniture.”

A lack of leadership skill training is widely accepted as a core weakness in general british management, and an area that needs to be urgently addressed

A lack of leadership skill training is widely accepted as a core weakness in general British management, and an area that needs to be urgently addressed.This claim is supported by research conducted by the Chartered Institute of Personnel and Development, which concluded that as many as “two thirds of UK organisations are suffering from a shortage of highly effective leaders”. The Confederation of British Industry (CBI) shares this viewpoint, stating that “Good leaders, supervisors and managers are essential if UK business performance is to improve.”Furthermore, in October 2005, a team of leading business academics identified poor leadership training as one of the top five key weaknesses in business management. The report found a strong correlation between these deficiencies and the capabilities developed by Reservists, whose broad training encompasses transferable skills such as leadership, self-confidence and initiative.All Reservists receive training in leadership skillsAs an integral part of Reserve training, Reservists are required to lead teams both on exercise and during general training. Feedback is given on their capabilities from which they are able to develop their leadership skills further. This is of particular value to their civilian employment.The CBI believes that the training and experience gained by Reservists could help UK businesses to tackle the critical weaknesses in management and leadership. “With the Armed Forces’ long held reputation for high quality leadership, the CBI believes that those men and women serving as Reservists could develop the skills through their training to fill these roles and become our business leaders and managers of the future.”Forward-thinking companies recognise benefits of employing ReservistsUK business leaders need to look for alternative and more innovative approaches towards training in order to develop management and leadership skills throughout their organisations. Forward-thinking companies are already benefiting from employing Reservists and utilising their unique leadership skill training to enhance their organisation’s capability.To raise awareness of the advantages of employing members of the Reserve Forces, SaBRE is running a campaign whereby employers can publicly give their backing. Companies wishing to pledge their support for current or future Reservists in their employment are invited to sign the Statement of Employer Support which can be found through the SaBRE website.

According to chinese legend, when the astrological system was created, thirteen animals argued about who would be the first in the cycle of years

According to Chinese legend, when the astrological system was created, thirteen animals argued about who would be the first in the cycle of years.  The Jade Emperor decided that a contest was the only fair way to settle the matter.  The animals would race across a river and be placed in the cycle in the order that they finished.

The thirteen animals gathered on one side of the river and jumped in. The rat was a poor swimmer and decided that the best way to cross the river was to ride on the ox’s back.  The ox—apparently a little na?ve—let the rat on-board.  As soon as the ox crossed the river, the rat jumped off his back and, in a photo finish, touched the shore first.           

Not far behind was the tiger.  She had a harder time fighting the river’s current than the ox, but was just strong enough to come in third.

The rabbit arrived next, explaining that he planned to cross the river by jumping from one stone to another.  Halfway across, though, the rabbit hopped onto a floating log and almost got swept downstream.  The log somehow washed up on shore.  The dragon flew across the river, and came in fifth.  The Jade Emperor was curious as to why a mighty flying dragon didn’t come in first place.  The dragon explained that she had to stop to make rain for the earth. On the way to the finish line, the dragon saw the rabbit clinging to a log and decided to do a good deed and blow the log to shore.

The horse then came galloping up onto the shore, only to be surprised by the sight of the snake, which had hidden itself, wrapped around the horse’s hoof.  The startled horse fell backwards into the river, allowing the snake to claim the sixth spot, while the horse placed seventh.

The ram, monkey and rooster came ashore together after helping each other across the river.  The rooster spotted a raft at the start of the race and agreed to share it if the others would row them across.  The Jade Emperor placed them in the order they stepped off the raft.

The dog, which was supposed to be the best swimmer of the bunch, came in eleventh place.  He explained that he was so far behind because he hadn’t had a good bath in a while and decided to take one in the river.  The pig, which finished last, also got held up when she got hungry during the race and stopped for lunch and a nap.

The thirteenth animal that started the race was the cat.  She too was also riding on the ox’s back, but the rat pushed her into the river, costing her a spot in the cycle.  This is why cats don’t like rats or water to this very day.

Each animal has a distinct personality, and the animal sign a person is born under is believed to bestow upon them certain traits and characteristics.  And this is what we get.  It is a nice overview of the twelve personality types that can be used to job placement, promotions, managerial qualification.

The Rat:

The rat is active, intelligent and quick to spot a good opportunity but can be petty, nosy and overly critical.

Rat people are notorious for being quick witted.  They usually are slow to make true, lasting friendships but once they do, they guard them closely.  Rats are normally very loyal, loving and charming.  They can hide their aggressive streak and a stubbornness that is hard to match.

Female rats fall in love easily and have a tendency to over indulge their “children”.  They can also be worriers over the smallest details becoming impatient with others who don’t see the possible problems.

Male rats may appear social but are actually very protective of their privacy.  They are slow to open up to their mates and have an independent streak that may exclude them.  It is part of their nature, not a sign of a lack of love.  Male rats actually make exceptional “fathers” although in a no-nonsense fashion.  He is ambitious, has high expectations for those around him and he is willing to help loved ones achieve their goals.

For those born in the year of the rat, the key word is “charm”.  They are highly adaptable and creative, quick-witted, sociable, and intelligent.  Appealing outward personality typically hides a crafty and opportunistic personality.  They tend to be very talkative and are seldom found sitting quietly by themselves.

The Rat is very quick-witted and can accomplish in days what some may take months to do.  They are typically perfectionists and are difficult to work around despite their exceptional talents.          

Rats tend to scrimp and budget carefully when resources are tight, yet spend lavishly when finances are good.  Rats are self-contained and keep problems to themselves.  Although very outgoing, they seldom confide in anyone.  Often talented in abstract subjects such as math and music, they make good planners, especially in business situations as well as the arts.

The Ox:

The ox is quite and steady, logical and persevering but can be stubborn and hot headed.

Ox people often make the best of friends.  They are known to be patient, loyal and very caring.  They can often live up to the old fashioned saying of, “Stubborn as an ox.”  Normally quiet homebodies, they often make excellent spouses.

The female ox loves to be with her family in the comfort of her home.  Favorite activities often include reading quietly, cooking, gardening or crafts.  Down to earth, the female ox is easy going, agreeable but with great organizational skills.  Seldom is the ox a “clothes horse,” instead she prefers simple clothes with little jewelry.

The male ox may take a long time to make up his mind but once he does, he is in for the long haul.  Usually quiet of nature but confident, he is usually happiest puttering around the house.  If your mate is an ox, he will almost assuredly be loyal and faithful.

Those born in these years are typically reliable and dependable.  Ox personalities often rise to positions of authority and make excellent leaders; however they are seldom elected into high official status because of their lack of flair and excitement.

The ox achieves through routine hard work and patience, not that the ox lacks a creative imagination.  They are hard-working and persistent, and can stick to a task longer and harder than others.  They believe in themselves.

Although seldom romantic, the ox is very tender and loving to the few lucky enough to receive such attention.  They are not social or party animals and tend to be quiet when in groups.  People who are around oxen-personalities often misunderstand them, but the ox is patient and caring.  An ox is the best friend you could choose.

In business, the ox often brings prosperity as a result of logical thought and extensive planning.  They are exceptional at hand-crafts or the arts.

The ox has a prime place in Chinese symbolism and appears on the first page of almost every Chinese Almanac.  The ox is a symbol of diligence, perseverance, tenacity and thoroughness.

The Tiger:

The tiger is enthusiastic, positive minded and likes new challenges yet they can be overly aggressive and self-centered.

Tigers are known to be born leaders, not followers. They can show great depths of love or jealousy.  Charismatic, they are usually courageous, fearless fighters but also warm-hearted.

The female tiger is a friendly, outgoing sort but with a streak of ambition that is hard to miss.  She is a born leader, brave and strong.  She enjoys expensive, fashionable clothing and takes pride in her appearance.

The male tiger is also a born leader who thrives on competition.  Often changing jobs as one becomes boring.  Headstrong the male tiger shows his independence from an early age insisting on doing things his way.

Tigers are likely to succeed in sales, personnel management and military careers.  They typically have a strong competitive streak (especially in business dealings) and must be careful not to create enemies during their quest for success.  They are not easily influenced by others.  The tiger’s natural authority is seldom challenged, and they make excellent role models.  They have magnetic personalities and when combined with their confidence, are very difficult to resist.

The Tiger is usually regarded as having male-like tendencies and therefore Chinese tend to distrust women born in the Tiger years, partially because of the power that they can exert.  Tigers are daring fighters and stand up to the bitter end for what they feel believe in.  They are respected by their peers and enemies for their courage and dedication.

Tigers are sensitive, emotional, and capable of great achievements, but have a difficult time understanding the meaning of moderation.  They often approach work with as much ferocity as a good fight.

The tiger is indeed the king of the beasts in China as well as many other countries throughout the world.

The Rabbit:

The rabbit is peaceful, sensitive and detailed oriented but can be too conservative and be aversive to taking risks.

Rabbit people usually hate confrontations or arguments.  They are normally sweet natured people that are hard to provoke with many friends.  Sociable, the rabbit enjoys parties.  They are also born diplomats.

The female rabbit is often emotional and sentimental, easily hurt by criticism.  Style and personal appearance are important though and she will have a flair for decorating.

The male rabbit seldom makes a quick decision.  Although dignified, appearance is as important to the male rabbit as it is to the female.  He is prudent with money and while slow to settle down, but once he does, his is a happy office and “family”.

Rabbits are happiest when with friends and safely inside social circles.  They are often meek and withdrawn among groups of strangers.  They seldom like to argue and enjoy quiet, peaceful lives.  A rabbit is cautious and will weigh the pros and cons from every angle before moving ahead.

A lover of good conversation, reading, and intellectual discussions, the rabbit is sincere and is often s gifted healer, herbalist, or doctor.  Traditionally associated with clear-sightedness, the rabbit is an excellent judge of character and has a certain ability to recognize when others are lying.  A rabbit’s home is typically a beautiful one, and they take great care and expend a lot of energy making it comfortable.  You will find a lot of expensive and precious items in the home of a rabbit.

The Chinese have many strange legends about the rabbit; one of them is that they inhabit the moon, together with three-legged frogs. Another legend has it that the rabbit possesses the secret recipe for the elixir of immortality.

The Dragon:

The dragon is charismatic, lively and confident but can be cocky, too outspoken and easily feel frustrated

Dragons are often very self-assured, gifted and natural leaders.  In fact, they often loose their tempers when their “orders” are not followed.  Full of energy, they are vibrant and flamboyant.

The female dragon is highly attractive to the opposite sex.  She is independent, loves to entertain, she’s trendy and most definitely an extrovert.

The male dragon likes to break the rules.  They are creative and become restless in a “hum-drum” job as they are lovers of the adrenalin rush.  The male dragon is also happy to be a bachelor playing the field.

The dragon is one of the most exotic and flamboyant of all the signs.  Dragons are born leaders and masters of ceremonies.  They are idealists, perfectionists, aggressive and determined.

A person born under the sign of the dragon is usually fashionable and can adopt many different lifestyles.  Using their keen sense of imagination, dragons are forever dreaming up fresh schemes and ideas for new adventures (which are mostly futile). Unfortunately, they often drive their friends crazy with their “wild” schemes that usually lead to nowhere.

On the good side however, dragons are also surrounded by good fortune, which saves them from making major mistakes.  They are well suited to careers in the theatre, or any place that gives them a leading role.

Although they have the potential for making lots of money, they spend it lavishly on their projects.  Dragons are not well suited to growing old and losing power, they lose their temper easily.        

Women who are born under this sign are usually surrounded by admirers and very popular with the opposite sex.  They are seldom disappointed in love.

The Snake:

The snake is active, decisive and judicious but can be easily provoked and dislikes to be proven wrong.

Snakes have magnetic personalities. Charming and sophisticated in a sexy way, they usually have a good sense of humor but can be jealous and overly possessive. The snake seldom lets anyone know what he or she is truly thinking and are known to be secretive.

The female snake is bewitching and sophisticated.  She dresses well with special attention to the tiny details.

The male snake isn’t strong in the communication department.  

The person born in the year of the snake often makes their way to the top of success.  Unlike the dragon however, they are more restrained and refined. They are in no means, pushy, and have a knack for being at the right place at the right time.  They make decisions quickly and firmly.

Because they are intelligent and careful, snake-people make good research scientists, philosophers, detectives, or professors.  They have a very analytical mind, yet seem to have an ability to “sense” a good thing when they see it.

They lean toward elegance and expensiveness.  It is unlikely to find a snake person wearing bold colors and gaudy dress.  In money matters, the snake has good fortune, but is often considered “tight”, except with close friends and loved ones.

The snake and its complementary sign, the dragon, form the “House of Mystery” in Chinese mythology.  The dragon is the gaudy magician; the snake is the contemplative mystic.  The snake is closely associated with plots and counter-plots, scandal and corruption.  The expression “long snake” in Chinese means “intrigue”.  Unlike in America, the traditional Chinese believe it unlucky to kill a snake which enters your house because it could be the bearer of good fortune.

The Horse:

The horse is independent, gregarious and eloquent but can be insecure, impulsive and unable to keep a secret.

Horse people are said to love travel.  They are energetic, intelligent and ambitious.  They can also impatient, hotheaded and egotistical.  They have a great sense of humor and fall in love easily.

The female horse is often the life of the party although just as happy in their warm, comfortable home.   Even though she is dignified, she loves bright, colorful clothes, the female horse enjoys working with her hands and creating crafts.

The male horse can be impulsive and erratic.  Freedom is a top priority so the male horse is often slow to settle down with one woman.   

The Horse personality often varies radically.  It is believed that those born in the years of the horse may be tyrants, revolutionaries, or thieves.  They also have a great capacity to excel.  Others are often in awe of them, worship them, but seldom really understand them.

Horses are good at handling money, but often lose interest in their goals.  Horses are born to race or travel; therefore horse people leave home at a young age, and remain restless throughout their life.  They are impatient, yet quick-witted with a huge ego.  They have a hard time belonging anywhere for long.

Horse people do well in groups and are never short on conversation. Social contact is important to the horse and they often form close relationships with others and will give up anything for a good romance.

The horse represents desires and wishes they are usually associated with males. The ancients deemed the Year of the Horse to have masculine attributes and have strong “yang” forces.

The Goat:

The goat is considerate, gentle and trustworthy but can be overly sensitive, dreamy and slow in making decision.

The goat is often the most creative and artistic of people.  They are charming, well mannered but can at times be lazy.  They are intelligent and hate to be rushed or pressured into anything.  Often moody, they can also be loving and very sensitive.

The female goat is often impractical, happiest at home working creatively with few distractions.  Often volunteering, the female has a gentle nature that is appreciated by others.  Down to earth, the goat is a wonderful mother and loves having large families.

The male goat can be of a fussy nature but he is almost always gentle and kind.  Usually creative by nature, financial success or materialistic goods are seldom of great importance.  The male is a “loving father” who enjoys spending time with his “children”, softhearted and compassionate.  He also has a wide romantic streak.

Goats are regarded as having a strong essence of “Yin”, therefore the most feminine of the animal signs.  They are typically elegant, charming, artistic, and fond of natural items.  Goats often find expression in craftsmanship rather than originality.  They are very conservative and often leave their creative sides unexplored when it comes to career advancements.

Goats are insecure and need to feel loved and needed.  They shy away from confrontation and often follow the crowd instead of standing up for their true beliefs.  They resent being led by others, although they allow it.  This characteristic often leads them to ask for help, and then resist it when it comes.

They study the esoteric, reading books on new-age beliefs, astrology, and fortune-telling.  Because of their indecision, Goats do not usually make good business people. They prefer to use their artistic talents and craftsmanship skills.

Goats are typically very romantic and sensitive.  They are hard to resist with their loving and caring nature, and make excellent spouses.

The Monkey:

The monkey is intelligent, observant and adaptive but can be cunning and manipulative.

Monkeys are clever, creative and often the center of attention.  They are curious sometimes to a fault but have a heightened sense of problem solving ability.

The female monkey is bright and excels easily at anything she puts her mind to.  The glib, quick of tongue the female monkey makes her an excellent salesperson.  Often flirtatious of nature, the female mother does enjoy her family but don’t expect her to give up her social life.

The male monkey is never boring although he becomes bored easily.  A social animal the male monkey isn’t the type for quiet vacations at a mountain cabin.   

Monkeys are never at a loss for words.  They can make the most boring subject seem interesting.  They are extremely inventive, with a quick-wit that none can rival. Their charm and good fortune follow them.

Despite their popularity, monkeys are seldom taken seriously however, and this leads to much frustration.  They project an image of mischief which many find unsettling.

 The monkey personality can do well at almost any type of work, and usually succeed in anything they try.  Their success often makes them arrogant however, and can lead to isolation.  Monkeys are exceptionally good a problem-solving and have a craving for knowledge.

They are one of the most popular and venerated of all Chinese characters.  There are countless stories about the adventures of monkeys.  The monkey of legend has many innate skills, but only put them to good use when under the powerful restraint and skillful guidance of an enlightened one.  They can easily self-destruct when left to their own initiatives.

The Rooster:

The rooster is charming, well groomed and compassionate but can be vain, direct and straight forward.

Roosters are usually forthright people who have no desire to hide their likes or dislikes.  They often like flashy clothes, cars and company.  Roosters are often the types that are jack-of-all-trades but masters of none.  They can be domineering and very difficult to live with but are almost always a devoted partner and good parent.

The female rooster sets high standards for herself and others. Truthful by nature, she finds it hard to lie. She loves nice clothes, diamonds and jewelry.  While social, the female rooster can be just as happy around her own, very organized home.

The male rooster is proud, cheerful and confident in what he does.  While courageous with a good sense of humor, the male rooster isn’t the type to run away during bad times.  The male rooster often sees things as right or wrong with no middle ground.

The rooster is the counterpart of the monkey and represents a “Yin” or feminine quality.  They are often abrasive and aggressive, and are sometimes considered rude.

Roosters are very concerned with their appearance, and can spend many hours standing in front of mirrors.  They often dress a bit too colorful for some tastes, but are usually quite stylish.

Roosters are always busy and can seldom being accused of being a couch potato.  They have many talents and typically succeed in anything that they attempt.  They make good detectives, doctors, nurses, and trouble-shooters.  Rooster personalities have extremely high ideals and have little tolerance for those who don’t.  They often begin many projects at one time to keep busy, but this sometimes leads to family problems, as they have a tendency to ignore those who are closest to them and fail to see any problem with this.

Traditionally, roosters are seen as the embodiment of direct, forceful and forthright behavior.

The Dog:

The dog is honest, courageous and loyal but can be pessimistic, anxious and overly critical.

Dog people are intelligent, caring and loyal.  They are usually honorable, faithful people but can be both a worrier and a nag.

The female dog is by nature a very giving person and a great listener although quiet about her own problems.  Happy and generous to a fault, the female dog makes for a wonderful nurse, counselor, doctor or teacher.  They are devoted mothers who will go to any lengths to protect their young.

The male dog often thinks he knows best even when he doesn’t have a clue as to what is going on.  He is a hard worker, good provider and wise with his money.  Happiest in quiet, peaceful surroundings, the male dog doesn’t need the adrenalin rush to have a good time.  Usually he makes a fine family man.

Dog personalities are honest, faithful, and sincere.  They enjoy helping others. They can easily make friends, and usually have long-lasting friendships.  They are intelligent and are usually good listeners.

The dog is a steady worker who becomes a trusted and valued member of any community.  They are defensive where friends and family are concerned and refuse to listen to warnings when others are in danger.  When truly frightened, dogs react unpredictably.  Their rare displays of intense anger are usually justified however.  They easily forgive and forget.

Dogs are usually very active and like all types of outdoor sports.  

In Chinese astrology, the dog and the pig form the “House of Family”. The dog, being traditionally a protector and guardian of property, represents the materials and wealth of the home, rather than the people within it.

The Pig:

The pig is caring, honest and tolerant but can be naive and easily excited into acting inappropriately.

The pig is often the most trustworthy, loving and caring of all the signs.  While these are admirable traits, it often sets the pig up to be taken advantage of because of their sweet tempers and naivet?.

The female pig is patient, cheerful and outgoing who thrives on peace and quiet.  While they make excellent teachers, designers and such, a career seldom wins out over family.  The female pig is domestic by nature and often spoils her “children”.

The male pig is generous and sincere although he can be stubborn to a fault.  While dependable he doesn’t allow his mate to take him for granted.  An engaging host who enjoys cooking, the male pig is also an excellent “father”.

The last of the twelve astrological signs, the pig is the symbol of completion. Their ambitions are not so much with their current career, but with the benefits that they reap at the end of their careers.  The pig personality looks forward to retirement.  Unlike the animal that Americans think of when they consider a pig, the Chinese consider the pig as one of the most pleasant and productive animals.  They are home-lovers who put a lot of attention toward family matters.  Pigs are models of sincerity, purity, tolerance, and honor.

Pigs simply want to do everything right, and have an unrelenting optimistic attitude.  Pigs are industrious in business as well as home life.  They finish the projects that they begin, and do so with great enthusiasm. In business, they can become extremely successful and usually reap the financial benefits of such accomplishments.

Pigs get along well with almost everyone, and they typically have a large and varied collection of good friends.  Like the monkey, the pig is intellectual character with a great thirst for knowledge.

The pig was such an integral part of the home in China that the Chinese character for “family” consists of the sign for a “roof” over the character for “pig”.

It is important to understand your role in the conflict as, undoubtedly you have a part in it, no matter how big or small you think it is

It is important to understand your role in the conflict as, undoubtedly you have a part in it, no matter how big or small you think it is. When a conflict happens, it is a passionate affair, and it is easy to lose perspective on what you would like to do, instead of doing what is called ‘reacting’ to the situation. There are always two sides to a story and this is true when a disagreement presents itself. You will often find that if you ‘react’ to the stimuli, you will act in such a way that is not by choice, and therefore have an equal blame in the circumstances. It is very important that you define who you are in this conflict by your own terms, and not ‘play ball’ just because the team member who annoyed you did. It is best to avoid heated decisions such as angry emails, or involving office members and inviting them to take sides. Don’t forget that having something in writing can be used against you in the future. It is a good idea to step back, and try to resolve the conflict through verbal communication, which in turn can help you focus on the real issues, and can bring in to focus some points you or your team member may have previously overlooked.

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