Archive for February, 2009

Business is

Business is… it’s kinda like if we’re playing baseball. If you go up and you try to swing the bat super hard and hit a home run EVERY TIME… you’re really gonna wear yourself out, ya know.. but if you just get on base, have a good time, relax, hit some baseline.. ya know, hits out there, you’re gonna be doing pretty good all the time… and I feel the same way about business… well sure it’s great to hit a home run every now and again, I’ve hit several in my career, but it’s these little… little base hits that really keep ya going.

I’m going to turn a corner here. As a lot of people already know, I’m very well known for internet marketing and exclusive advertising. I do want to tell you this real quick about about internet marketing in ANY business industry. In the internet marketing arena, everyone knows about it now. It’s no big secret that if you have a website and get the website around, it can build publicity for you, it can build traffic for you, it can build profits for you. In internet marketing, that’s not a big secret anymore. Now, I’ve been doing this for a lot of years now, here’s the thing, most small-to-medium sized businesses are NOT internet marketing. If they are, then they’re not doing it RIGHT. The super yellow pages.com online, the per-lead services, the other cheap stuff, doesn’t count. It’s not making enough money (gravy as I like to call it). If businesses aren’t advertising online, then they’re listed in newspapers, they’re listed in yellow pages, they might do local stuff which is good, but then they might do stuff on the radio, they’ll send out direct mail, all these different things that are traditionally offline advertising.

You see, no one’s doing anything with online advertising. And if they are, it’s not through the right methods. And even if you’re a small business in a HUGE industry, you can be the first person to do it right. You can be the internet marketing KING in your area. The internet marketing king in whatever market you’re in. Because nobody else is doing it yet. So you while there’s still time, you take the internet and everything it’s worth, and you apply it to your situation, and you’ll be the top person.

Of course I’m always open to help. My company, Conaco Marketing , and I have got plenty of ideas and suggestions that work for mostly everyone. I offer a free consultation with no obligation. Questions about the internet? Ask me!

The ever so popular dilbert cartoon series was funny because it was true

The ever so popular Dilbert cartoon series was funny because it was true! The era of greed is over. We need a new era of best managers who try new approaches which enable people to have joy and meaning at work WHILE also getting great business results!

Craig Nathanson

Back to school” has many meanings – some positive and some maybe not-so-positive

“Back to school” has many meanings – some positive and some maybe not-so-positive.

In my mind, those three words together conjure a whole swirl of thoughts emotions and memories from shopping for school clothes, to new teachers and friends, to fresh notebooks and more than a little anticipation of what is to come.

And while you are likely reading this as an adult and you aren`t preparing to put yourself back in a classroom this fall, I`m suggesting you should, though perhaps not in the traditional sense.

Rather than buying a backpack and finding your seat in the classroom, here are five ways you can take the lessons of childhood back-to-school and apply them to your personal and professional life in a relevant way today.

Pick a Subject. Upper grade students have some say in what they will learn. My son, a high school senior, has seven classes this fall, most of which he had some hand in choosing. As individuals we can always choose what we want to learn. He chose seven subjects last spring and is just now starting. You can choose and subject right now and start this afternoon. My advice, don`t pick seven – you already likely have a full schedule; however, you can pick one or two things you want to work on learning right now. It starts with choosing.

Have a Plan. Teachers provide a syllabus every semester to outline what the class will learn, how the content will be learned and the timeline for the whole process. Once you have chosen something new to learn, you too should build a plan. The difference, of course, is that typically you will be responsible for your plan, rather than having it given to you.

Learn with Others. In school you have two groups of people with who you work – your teachers and your classmates. The same is true for adult learners. Find peers you can learn with or share your learning with, and don`t forget teachers! You might not take an actual class while you`re learning – and – you can still find teachers; experts, mentors and others who can provide guidance, feedback and support for your learning.

Learn Continually. You know from experience that you won`t be successful in school if you only study or do your homework once in awhile, or if you wait until the night before the exam and then cram. Same is true for life. Once you have picked your subject or skill, you will have far better success when you learn continually and consistently. Learning is after all a process; to be successful you must treat it that way.

Put Your Learning to the Test. In school we all took exams (sorry if this reminder brings bad memories for you!). In life, we take exams too, they just aren`t the same. The skills and subjects you choose to learn might not require, or even allow for, one single right answer, but to really be learned, they must be put to the test. Apply what you are learning; see how it works. You pass the test when your skills and knowledge have improved in real life application.

All of the ideas above are valid and will help you in your personal and professional development, and it is equally important to remember that School Doesn`t Equal Learning.

What?

That`s right. School isn`t the only way to learn. School can offer a good context to think about learning, and hopefully give some skills and vision for learning; however, school-like settings are just one way to learn.

I could write an article at least as instructive about personal and professional development that describes why school isn`t the right model for us to follow.

In short, my advice is to not let your experiences with school impact your on-going life experiences and decisions relating to learning.

As you can see, “back to school” probably isn`t a perfect analogy. Not everyone had a great experience in school; not all of the methods and structures of school are perfect for all of us (or any of us); and not every part of the school experience translates to adult learning.

And yet, there is an important message here for all of us.

We send kids back to school as a conscious decision to proactively extend their knowledge and skills. The need for, and value of, that decision does not expire at a certain age.

Remarkable Leaders know that school is never out if you want to be the most effective leader you can be. That’s the purpose of the Remarkable Leadership Learning System – we provide an ongoing way to support your ongoing learning. Take advantage of The Remarkable Leadership Learning System – a one skill at a time, one month at a time approach to becoming a more confident and successful leader. You can get two months of that unique system for free as part of our Most Remarkable Free Leadership Gift Ever today at http://MostRemarkableFreeLeadershipGiftEver.com to become the leader you were born to be.

It’s impossible to pinpoint every skill a leader must have to be successful

It’s impossible to pinpoint every skill a leader must have to be successful. Different organizations and business require different skills and traits. However, the following 4 leadership skills are necessary in any culture.

1. Sincerity:
Fake greetings, forced smiles, and feigned attention are the tools a poor leader employs daily. It’s easy to be fake–however it’s even easier to notice when someone, smiling at you with set teeth, is pretending. A good leader must always try to be sincere and earnestly believe in what she says and does. Anything less and people will begin to pick up on your lack of respect for the team and the project at hand.

The only way a leader can become sincere, or work towards sincerity, is by speaking the truth and acting in accordance with his true feelings at all times. However, we live in the real world and sometimes people can’t afford, at times, to be completely forthright with their ideas and thoughts. In other words, a leader is forced to be plastic and fake on occasion. Fine. Just make sure you know when you’re doing it, why you’re doing it, and know when to turn it off. Faking understanding and listening can be easy but it will only lead to bigger problems down the road. So the next time someone asks you how you’re feeling, don’t be afraid to say, “…like hell.”

2. Empathy:
Face it. As a leader you wake up, get dressed, and commute to work with a unique set of problems revolving around your head. No one else on your team has your identical problems but that doesn’t mean they don’t have their own universe of difficulties and troubles. As a boss it’s hard to be pick up on the problems your staffers are having since you’re busy. However, as a leader it’s your lot to try to understand every angle.

In some retail organizations corporate managers are forced to work on the sales floor for a week or two before they are allowed to sit behind their new desks. The practice is repeated throughout various organizations because it’s supposed to force managers to be empathetic towards the problems a regular staffer confronts daily. It works.

A leader should know the nuts and bolts of every job that is being performed by her staffers in order to relate to its difficulty or recognize when an employee is incapable of his duties. Empathy can only come from understanding the true nature of the work and the difficulties it creates. Next time you get upset with your employee for taking his time keying in 100 pages of email addresses–ask yourself, “how long would that take me?”

3. Loyalty: Leaders aren’t worth anything without their team. For that statement to make sense in reverse, leaders must be loyal to their staff.

Loyalty comes in different sizes and when managers are told to be ‘loyal’ to their staff they aren’t expected to dramatically take bullets for their co-workers. Instead, leaders should protect their team from other departments and companies with vigor. Such loyalty will breed a sense of importance within the staff and compel employees to work harder for a larger good. Loyalty creates an irreplaceable bond that will, in most situations, ensure the reciprocation of loyalty.

Loyalty forces, in a way, a manager to look at his team as a condensed family and the mental analogy works on many levels but it should be used with caution. Slow team members must be cut and others must be trained rigorously. Don’t force your loyalty unto a team that doesn’t yet deserve it. Loyalty doesn’t mean letting people off easy. Loyalty has to be earned and should only come after time, hard work, and patience.

4. Follow Though: The act of ‘following through’ sounds easier than it really is. Everyone, at one point or another has solid ideas, plans, and goals that they want to implement professionally. The truth is only a handful of people actually follow through on their agendas.

A good leader needs the ability to follow through on ideas in order to add value to her organization or team. A leader incapable of following through, continually, won’t be able to enlist support from his team or chase after bigger, more interesting, projects. Follow through is the one ability that makes leaders leaders; it’s a leaders true skill because it requires the organization of many different elements and the ability to get them all on your side in order to complete a goal. A leader who can’t follow through is a like a tennis player without a racket. It’s crucial that you are able to hit an idea home so that everyone on your team can feel a sense of accomplishment and success.

However, it’s worth noting these traits are all meaningless if you don’t know your business! Good luck.

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